A big factor in music marketing is mobilizing dedicated fans to work on behalf of an artist. These true believers become very effective evangelists. They bring an authenticity to the marketing message. Our recent promotion with the Jonas Brothers is a game changer - we help then create over 15,000 fan sites in less than a week.
Make sure you check out some of the featured pages. It is amazing what some of these people were able to build - 100% without any help from us other than the directions on the site. It's a testament to the power and simplicity of the Uber platform.
Mobilizing fan bases to create online media networks can work beyond the music business. Peer to peer viral marketing will be a growing force in the future. Uber is the only place you can execute programs where the level of creative control let's fans create beautiful pages and keeps the message on brand. Pass this new secret marketing weapon on to your friends.
Yuck!
I am sure there are much better examples than the Jonas Brothers. lol